Undergraduate experiences with Warner Bratzler Shear tests and carcass evaluation through ultrasound at Iowa State University imprinted the importance of carcass attributes within the seedstock puzzle. We began ultrasounding steers, heifers, and bulls in 1992 and have used it as part of our selection process since.
Our mission statement has become simply: “VALUE BASED GENETICS". Every selection criteria we use has an economic benefit or cost. Selecting for phenotype only without considering feed efficiency, reproductive efficiency, carcass, or growth would be disastrous just as ignoring phenotype would limit marketing. Our goal is to produce the best females possible by multiplying proven cow families and incorporating value parameters on their performance.
The success of our family operation and it’s importance to you is a prime example of the strong commitment to our mission statement. As a result of our success, we have a lot of information to bring you. Be sure to check back often as we will continue to update you on the status of our operation, services, and products that we have to offer.
Sincerely,
Jeff Springer & Family
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